Right of Publicity in 17 jurisdictions worldwide Contributing editor: Jonathan D Reichman
Japanese trademark law
Trademark Act Act No.127 of April 13, 1959
Japan publicity rights
Publicity Rights are rights to utilize names and portraits of celebrities as assets.
Copyright law of Japan
Copyright Research and Infomation Center (CRIC) September, 2011 Translated by Yukifusa OYAMA et al.
Nakazaki0507
I note the case Tokineki cited in your article as deciding whether certain elements, such as character figuration, when changed in an unauthorized manner may give rise to copyright infringement. Is there any case law that examines the protection of avatars as trademarks, designs, databases?
Takashi san
My article is about holograms and avatars in terms of rights protection mechanisms. Jurisdiction by jurisdiction, I highlight relevant systems of protection to protect and enforce the rights surrounding virtual characters and avatars.
Japan characters
Legal protection of Character merchandising in Japan


