The claimant, NVA Management Ltd. (“NVA”), was described by Mr. Chris Nathaniel, the sole director of NVA, at paragraph 2 of his first witness statement made for the purposes of this action, dated 15 October 2009, as
“a bespoke management company that represents and consults for music, sporting, film and television talent.”,
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but the precise nature of the business of NVA was rather obscure. It seemed in part to consist in negotiating the commercial terms of contracts for the benefit of those whom it represented for the exploitation of whatever talents those clients professed. So, for example, if a client was a football player, what NVA would seek to do was to negotiate the terms of a contract with a football club to employ the client, or to negotiate other arrangements under which sums would be paid to the client. However, an aspect of the activities of NVA was what Mr. Nathaniel called “lifestyle management”, by which I understood him to mean the provision of the sort of services often undertaken by a personal secretary – making travel arrangements, assisting with dealing with interior decorators, arranging to view properties which the client might be interested in purchasing, and so forth. However, this aspect of the activities of NVA was not a business, in the sense of services provided in expectation of a fee. Rather, they were services provided free of charge, but with the expectation of reimbursement of any expenditure incurred, as part of a desire to maintain the goodwill of a client.
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